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Mailchimp Unveils Automation Tool For Personalizing The Customer Journey

Mailchimp has launched an automation tool that it says can help brands create personalized interactions at all stages of the customer journey without coding. 

The new product, Customer Journeys, allows brands to visualize its automated features, while providing prebuilt templates and workflows that require little effort to configure, the company says. 

In addition, the tool’s branding and mapping features enable users to follow up on abandoned carts, site visits and email newsletters, it says.

Customer Journeys allows brand to map and build journeys, using a drag-and-drop functionality. Also provided are an intuitive UX, new in-app homepage(s) and pre-built journeys, MailChimp states. 

This solution will be especially useful to SMBs, it adds.  

The company notes that website publication on its platform doubled in April after the COVID-19 pandemic hit.